The Recipe Remake

Stockholm Vatten och Avfall

Together with 25 municipalities, we changed our strategy for the food waste issue. We wanted to get closer to the behavior and make sorting into a new moment in the conscious cooking. With this nudging-focus, we managed to change the recipe standard on Sweden's most popular food site.

We looked over the method texts, and now they're ending with a plea for everyone to sort the waste from their stroganoff, smoothie, or pancakes. Köket.se has around 1.2 million visits/week and reaches the primary target audience with its popular family recipes.

The sorting also got a new media space — Cooking TV. Never before have the peel or the food waste bag been seen at the same time as the fine TV chefs in Köket Morning TV.

Some of the biggest foodies and influencers in Sweden turned food scraps and leftovers their prime message with their followers.

Familjens arbete med The Recipe Remake Familjens arbete med The Recipe RemakeFamiljens arbete med The Recipe Remake Familjens arbete med The Recipe Remake