Sort it out, Stockholmers!

Stockholm Vatten och Avfall

In Stockholm, people have a generally high interest in cooking food and the creative presentation of food, but the interest ends when the food has been neatly put on the plate. Few people care about the aftermath culinary activities leave behind.

Through our concept "What about the leftovers?" we wanted to raise the awareness of typical food waste items such as eggshells, avocado pits, and leek tops. Those parts that are usually tossed and disregarded should be viewed as the hero products. They can in fact act as fuel for buses when converted to biogas.

It was unusual for leftovers and food waste to be publicised in this way before this campaign. The mission was to flip the perspective, and educate the masses, that the waste from popular family dishes can come to use.

And also. A "scraps lunch" was sent out to 50 foodies to raise the issue.

Familjens arbete med Sort it out, Stockholmers! Familjens arbete med Sort it out, Stockholmers! Familjens arbete med Sort it out, Stockholmers! Familjens arbete med Sort it out, Stockholmers! Familjens arbete med Sort it out, Stockholmers!Familjens arbete med Sort it out, Stockholmers!