Long lasting antibiotics
1177 Vårdguiden/Region Stockholm
How do you visualize a trachea exposed to resistant bacteria? Or a gut microbiota that doesn’t feel well? The use of antibiotics is a complex subject. The purpose of the campaign was to call for sustainable use of antibiotics.
We needed to make it clear, appealing and easy to understand what happens to the body when using antibiotics. Therefore, we visualized the body’s inside as a unique 3D world, with pastel colors and the feeling of ASMR.
The viewer travels through different parts of the body and is surrounded by a soft and bubbly world with a high visual finish.