The non-alcoholic Christmas beer
Familjen & Alla Kvinnors Hus
During the Holidays, reports of violence in close relationships increases exponentially and people's increased alcohol consumption during the same period is often a contributing factor. To shed light on the matter, we collaborated with a artisanal brewery in Ekerö to produce a non-alcoholic Christmas beer where all proceeds would go to non profit Alla Kvinnors Hus.
"We come in contact with people on a daily basis that are experiencing abuse in their own home where the perpetrator has been under the influence of alcohol. "
Ann Isaksson, Operations Manager at Alla Kvinnors Hus.
The non-alcoholic Christmas beer branded "En Vit Julöl" meaning a white Christmas beer, was up for sale on the website envitjul.se leading up to the holiday weekend of 2021. The website, brand and packaging was developed by us at Familjen as a non-for profit initiative to support the important work of Alla Kvinnors Hus.